Well, this is a difficult post to write, and I’ve been putting it off for far too long.
You’ve all been immensely supportive of Sarah Vain and Tall in the first year. Can I just say that first? OK, good.
The first year is always the most risky time for a business. Unfortunately for me, SVT launched in a time of massive economic upheaval. I was trying to make ethically sewn, great quality, locally sourced garments. Then the Aussie dollar soared, putting costs up and making all Australian garments more expensive overseas. In addition, lots of people got very careful about their spending.
That’s cool — these things happen. But the numbers aren’t working out.
I’m so sorry that this didn’t work. I can’t tell you how much it’s meant to me to have had the support of so many amazing people. You guys rock.
Rather than close outright, I’m going to put the items we already have on sale, and then put SVT on hiatus. It may be possible to try again, I don’t know: basically, if I bring SVT back it will need to be at a cheaper price point and there’s a lot of logistics and a lot more fundraising to do before that’s possible.
If you would still like to buy any of the pieces in the first collection, you can grab an incredible and certainly not to be repeated bargain over in the store. I have priced them all at 50% or less of retail. That’s a massive discount on the Betty dress in particular, originally $240 and now $100, which would be perfect for summer.
My love and thanks to you all. It’s been a wild ride, I hope we can do it again some time.
Owner, manager, Facebook wrangler and chief dogsbody
Sarah Vain and Tall.